Work
Founder of
Many Hands Jewelry
Many Hands is grounded in the belief that business can be a force for good. I established the brand to help push the jewelry industry towards collective positive change by modeling responsible business practices, communicating transparently, and harnessing the power of collaboration and consumer pressure.
Jewelry was a quiet hobby for me for years, beginning with chain assembly projects in college and gradually escalating to metalsmithing as a side hustle for various brands around Brooklyn. Soon I found that the more jewelry I made for myself, the more my friends wanted to buy it from me. As sales picked up, I realized that my handmade jewelry offered a perfect opportunity to explore sustainable business in a hands-on way (literally). Fueled by this culmination of interests, hobbies, skills, and goals, Many Hands was born.
Flyer announcing a Many Hands Mission page update on Instagram
Infographic explaining how Many Hands monitors impact
Research support for Impact Advisors
Impact Advisors is an EU-based consulting firm that helps businesses improve their impact and build resilience. I worked with Impact Advisors as they prepared a gap analysis that aimed to help a large global client realize their potential for tackling climate change. I supported the project by providing research decks which were used to formulate the final gap analysis.
Focus Areas: Sustainable Business, Collaborative Messaging
Services Provided: Research, Strategic Communications, Writing & Digital Media
Deliverables: Two Research Decks [consumer behavior, pen portraits]
Intro slide for a research deck containing 11 pen portraits (client name hidden for privacy)
Reconsidered for Textile Exchange:
Brand Positioning and Communications
Textile Exchange is an NGO that drives industry transformation in preferred fibers, integrity standards, and supply networks. I worked with sustainable business consulting firm, Reconsidered, to help Textile Exchange with brand positioning and communications. As project manager on the Reconsidered team, I coordinated timelines and provided multimedia support including writing, editing, and deck design.
Focus Areas: Sustainable Business, Fashion & Textiles, Collaborative Messaging
Services Provided: Project Management, Strategic Communications, Writing & Digital Media
Deliverables: Daily/Weekly/Monthly timelines, internal and external communications support
Mara Hoffman, “Our Approach”:
Sitemapping and Digital Media
Representing a crucial step in their massive transition towards more sustainable and transparent business practices, fashion brand Mara Hoffman created an “Our Approach” section of their website dedicated to their sustainability goals, practices and commitments. I acted as lead coordinator for the project, managing goals, timelines, and communications between the E-Commerce, Communications, and Sustainability teams. Mara Hoffman’s e-commerce platform and design has changed since then, but the information at the core of Our Approach remains the same.
Focus Areas: Sustainable Business, Fashion & Textiles, Collaborative Messaging
Services Provided: Strategic Communications, Project Management, Writing & Digital Media, E-Commerce & Data Analysis
Deliverables: Sitemap/UX design, six pages of copy and images, e-mail blast, blog post, SKU categorization, fabric shopping page build and merchandising [Magento]
Email blast announcing the Our Approach page launch
Mara Hoffman X Renewal Workshop:
Strategic Partnerships and Events
To address the issue of textile waste, Mara Hoffman partnered with Renewal Workshop to restore and re-sell valuable (yet slightly damaged) garments that would otherwise be destined for landfill. I helped with onboarding Renewal Workshop and facilitating a strategy for systems integration and communications. The partnership kicked off with a pilot event at the MH headquarters in NYC, where we introduced the Mara Hoffman Renewed collection - available for purchase online through RenewalWorkshop.com.
Focus Areas: Sustainable Business, Fashion & Textiles, Collaborative Messaging
Services Provided: Project Management, Strategic Communications, E-Commerce and Data Analysis
Deliverables: In-person shopping event, event signage, digital flyer, blog post, inventory data report, selling channel ideation
Digital flyer announcing the first Mara Hoffman Renewed Popup Competitive Research:
Successful In-Store Sustainability Activations and Pop-Ups
Reconsidered draws on accurate research, strategy, and behavior science to help implement positive change and client success. This research deck helped a client envision new marketing options by showing examples of effective in-person sustainability communications and displays. I drafted the slides below, which were reviewed and presented to the client directly by Jessica Marati-Radparvar, founder of Reconsidered.
Focus Areas: Sustainable Business, Fashion & Textiles, Collaborative Messaging
Services Provided: Research, Writing & Digital Media
Deliverables: Slide deck [competitive research]
Competitive Research: Example Slide 1 of 4
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Competitive Research: Example Slide 2 of 4
Competitive Research: Example Slide 2 of 4
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Competitive Research: Example Slide 3 of 4
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Competitive Research: Example Slide 4 of 4
Concept Research:
Using Blockchain-Enabled Platforms for Fashion Transparency and Storytelling
This research was performed to help a client learn about Blockchain technology and its potential applications within the fashion industry. The deck showcased various brands and why/where they implemented blockchain-enabled tools - Martine Jaarlgard is just one example selected from the compilation. I researched and drafted the deck, which was presented to the client directly by Jessica Marati-Radparvar, founder of Reconsidered.
Focus Areas: Sustainable Business, Fashion & Textiles, Collaborative Messaging
Services Provided: Research, Writing & Digital Media
Services Provided: Research, Writing & Digital Media
Deliverables: Slide deck [concept research]
Concept Research: Example Slide 1 of 4
Concept Research: Example Slide 2 of 4
Concept Research: Example Slide 3 of 4
Concept Research: Example Slide 4 of 4
Outreach for Reconsidered
To broaden the Reconsidered newsletter and jobs board audience, I scout for and engage with relevant communities and contacts via LinkedIn, Slack, Facebook, and direct email.
Focus Areas: Sustainable Business, Collaborative Messaging
Services Provided: Strategic Communications
Deliverables: Social media shares/posts
Promoting a recent Newsletter to a relevant LinkedIn group
Promoting published content to a relevant LinkedIn group
Field Research: Indigenous Peoples and Fair Trade Tea
Runa Clean Energy tea built a successful business model that manages land profitably using sustainable farming practices and direct trade relationships to support local Amazonian communities. As an intern with Runa Tea I surveyed Fair Trade certified farmers to assess needs, and encoded participant data to facilitate characteristic analysis and comparisons. I lived in an indigenous Ecuadorian Kichwa village for some months, participating in ethnographic field research including participant observation, interviews, and pile sorts.
Focus Areas: Sustainable Business
Services provided: Research, Data Analysis, Writing & Digital Media
Deliverables: academic publications, encoded data sets
Publications:
Fair Trade and Indigenous Peoples: A Case Study of the Kichwa in Ecuador
The Florida State University Undergraduate Research Journal: The Owl